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This Privacy Policy (the “Policy”) applies to the collection, use and disclosure of an individual customer’s Personal Data (hereinafter defined) arising from goods and/or services offered by Aik Che Hiong and/or any of its affiliated companies in Singapore, as well as the websites operated by Aik Che Hiong, which include the website at


Your submission of personal information through the website is governed by our following Privacy Policy. 

Aik Che Hiong, respect your privacy. We are posting Aik Che Hiong’s Privacy Policy to disclose Aik Che Hiong’s practices and approach to respectful and fair data protection. This Policy governs how we collect, protect, store, process, transfer and use the personally identifiable information collected from and about you. 


We use cookies on our websites to track visitor ship and experience. Most web browsers are designed to accept cookies. If you do not wish to receive any cookies, you may set your browser to refute it.

a. Information We Collect

As part of its day-to-day activity, Aik Che Hiong may collect from you, through various means, including via our websites, smart phone applications, marketing events such as public talks & roadshows and any forms used by Aik Che Hiong from time to time, some or all of the following Personal Data:
 - Name (first and surname);
 - Postal Address;
 - Phone number (including mobile);
 - Office number;
 - Email address;
 - Bank account/credit card details;
 - Gender;
 - Personal Data of your emergency contacts;
 - Username and password;
 - IP addresses;
 - Date of birth
 - Photographs and images; and
 - Any other Personal Data furnished by you.

We gather information from sources such as the transaction when you purchase product(s) from the website, the training courses or workshops you register or enrol in, as well as financial information such as credit card numbers when you engage in a transaction with us. We also gather your courses of interest when you sign up for Introductory Kits, preview seminars, subscribe to our newsletter, request for training course and workshop updates, participate in any other event or promotion. When you are on Aik Che Hiong’s website, we collect information about the pages you visit. Some of these pages use cookies or web beacons to automatically collect information from you.  These cookies (small text files containing a string of characters) and web beacons (pixel tags or clear gifs) enable us to collect certain types of information about your visit such as Internet Protocol address, browser type, operating system, referring site (site you visited before coming to our website), date and time of visit, URL of pages visited, and other browsing behaviour.

We will sometimes obtain information from other sources such as commercial lists and compile it with information we have previously collected.

b. How We Use Information We Collect

Data is collected for the purposes of processing  your application and registration of your membership and to ascertain if you are eligible for discounts, privileges or benefits or other related purposes; to conduct market research and analysis; for direct marketing through voice calls; text messages; email; direct mail and facsimile messages; for payment and/or credit control purposes; to notify you of any changes to our policies or services which may affect you; to respond to queries and feedback; maintaining and updating your membership details; to provide you with personalized services; to enable us to develop, deliver and improve our products, services, content and advertising; to administer our websites; to improve your experience with us; and informing you of new developments, services, promotions of Aik Che Hiong and other third parties which we are associated with.

We also use the data to provide information and support for selfcare coaching sessions, workshops and seminars, to better understand your interests and needs, refine our business and develop our business, improve services, personalize communications and ensure quality experience with Aik Che Hiong. 

This includes and does not limit to: Communicating, interacting and building relationship with you; Contact you with relevant promotions and information on Aik Che Hiong and partners; Process, fulfil and follow up on transactions and requests on workshops, seminars and information; Engage in market research for in-house usage; Measure, analyze and improve our events, seminars and services, the effectiveness of our web sites, and our marketing and advertising as well as; Personalize content and advertising; Identify and communicate offers or promotions of programs that may be of interest to you; Send “refer-a-friend” email on your behalf; Enforce conditions of sales and website terms of use, prevent fraud and other prohibited or illegal activities.

c. How We Share and Disclose Information

We may share or disclose your information as follows: To our service providers, who are acting and using your information solely on our behalf:- If we suspect a violation of our policies, or to protect the rights of any person; To respond to judicial process, valid government inquiry, or is required by law; To other third-parties for purposes you have allowed. Your information may be transferred together with the company in the even that Aik Che Hiong is acquired. We will not disclose, share, transfer, sell or rent information to any third-party without your consent. We do not send unsolicited marketing email to you.  You will occasionally receive email on special promotions we hold. Out of respect for your privacy, you may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email. We would not display or make publicly available, whether through online directories, customer lists, the information collected.

d. Accuracy

We want to maintain the accuracy of your contact information. If you need to update or correct it, you may do so by contacting us via We will incorporate the changes as soon as possible. We may also keep a copy of the prior information for our records.

e. Security

We maintain administrative, technical, and physical safeguards to protect the security, confidentiality and integrity of the information we have collected from loss, misuse and unauthorized access, disclosure, alteration and destruction. In addition, we use standard security protocols and mechanisms and do not hold any credit card details on our end. 

Only authorized personnel have access to our system. Contractors or other temporary employees do not have access to the data.


Aik Che Hiong is committed to protecting the confidentiality, integrity and availability of personal information you submit against errors, sabotage, fraud and breach of privacy . Our 3rd party providers utilises secure server encryption for all personal information (including name, address, credit card number and contact details) so that it cannot be read as the information travels over the Internet.

The 3rd party payment gateways & providers adopted by Aik Che Hiong utilize advanced technology employed, in order to ensure all users that it is virtually impossible for our users' credit card information to be used fraudulently. Aik Che Hiong reserves the right to change this Information Security Policy at any time. Please direct any questions to Should you be concern on the credit card payment entry choices under Paypal or Stripe, we encourage that a bank transfer or Telegraphic Transfer or PAYNOW(coming soon) be made direct to Aik Che Hiong’s Bank account as an alternative.

Industry standard security measures are used which is made available through your browser called Secure Socket Layer (SSL).  SSL protocol is used to safeguard your sensitive personal information, including your credit card number, during online transactions via 3rd party vendor websites. Using this widely accepted form of encryption, your transaction is secured from your personal computer to the computer processing your request.  

As users enter the payment information, it is captured on a page that uses the SSL protocol by default. All personal and financial information is encrypted as it travels over the Internet.  Credit card security is of top priority for our company and will only be processed under established & verified Paypal or Stripe.


To the extent that any of the communication means which you have provided Aik Che Hiong with (which may include, your telephone number and mobile number) is/will be listed on the Do Not Call Registry (the “DNC”), by submitting your information for both newsletter & purchasing items, or by any other means of indication, you hereby grant Aik Che Hiong your clear and unambiguous consent to contact you using all of your communication means you have provided to Aik Che Hiong including using via voice calls, SMS, Whatsapp, MMS, fax or other similar communications applications or methods, for the purposes as stated above under Personal Information (b). This will ensure your continued enjoyment of Aik Che Hiong’s products and services.


Aik Che Hiong reserves the right to alter any of the clauses contained herein in compliance with local legislation, and for any other purpose deemed reasonably necessary by Aik Che Hiong. You should look at these terms regularly. If you do not agree to the modified terms, you should inform us as soon as possible of the terms to which you do not consent.  Pending such notice, if there is any inconsistency between these terms and the additional terms, the additional terms will prevail to the extent of the inconsistency.


This Policy is governed by and shall be construed in accordance with the laws of Singapore. You hereby submit to the non-exclusive jurisdiction of the Singapore courts.


This Policy only applies to the collection and use of Personal Data by Aik Che Hiong. It does not cover third party sites to which we provide links, even if such sites are co-branded with our logo. Aik Che Hiong does not share your Personal Data with third party websites. Aik Che Hiong is not responsible for the privacy and conduct practices of these third party websites, so you should read their own privacy policies before disclosure of any Personal Data to these websites.

 Aik Che Hiong will not sell your personal information to any third party without your permission, but we cannot be responsible or held liable for the actions of third party sites which you may have linked or been directed to Aik Che Hiong’s website.

 Aik Che Hiong websites do not target and are not intended to attract children under the age of 21 years old. Aik Che Hiong does not knowingly solicit personal information from children under the age of 21 years old or send them requests for personal data.

All Rights Reserved. Aik Che Hiong 00733000J.

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